Another form of lip color, a wax-free, semi-permanent liquid formula, was invented in the 1990s by the Lip-Ink International company. Other companies have imitated the idea, putting out their own versions of long-lasting “lip stain” or “liquid lip colour.
Actress Elizabeth Taylor helped to popularize red lipstick.
Throughout the early 20th century, lipstick came in a limited number of shades.
Dark red was one of the most popular shade throughout the 19th and 20th century. Dark red lipstick was popular in the 1920s. Flappers wore lipstick to symbolize their independence. Lipstick was worn around the lips to form a “Cupid’s bow,” inspired by actress Clara Bow. At that time, it was acceptable to apply lipstick in public and during lunch, but never at dinner.[19